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12 Digital healthcare trends 2021 and beyond (with McKinsey & Co report)

12 Digital healthcare trends 2021 and beyond (with McKinsey & Co report)


The Healthcare sector has long embraced technological advances and digital transformation. But, 2020 forced healthcare to boost these changes further. The world and our attitude towards our health and healthcare system will never be the same. What changes in healthcare are we having already in 2021? To know this, let us share with you some digital healthcare trends that indicate what technologies are bound to reshape it.


We managed to find these 12 healthcare trends that effectively use technology and digitalization. 


The primary influence on eHealth in 2021 and the future is the global pandemic caused by COVID-19. According to a new analysis from McKinsey & Co., there are six healthcare trends to watch in the post-COVID-19 crisis.


So, let’s see the McKinsey & Co six trends in healthcare and how they will influence eHealth.

12 Digital healthcare trends 2021 and beyond (with McKinsey & Co report)


1. Reform


This trend can divide into three main dimensions: abandoning the rules of the COVID-19 era, which may become permanent; actions that can be taken to strengthen the health system in response to pandemics; and reforms to overcome the COVID-19 crisis.


In order to fight the pandemic, the Centers for Medicare & Medicaid Services has introduced around 190 waivers to influence medicine and healthcare financing. Most of these measures are relevant during the crisis. Actions are taken to improve the healthcare system’s resilience, make it less overwhelmed, and enhance the baseline health of the whole population. There is an impact on the economy and financing healthcare. In some cases, exposure to COVID-19 could cause about 10 million Americans to lose employer-sponsored health insurance by the end of 2021. So, the government should take this into consideration and conduct reforms in healthcare. 


How is this going to reflect in eHealth?


The main goal of the reform is to overcome the next possible pandemic and enhance healthcare, making it accessible for all so that healthcare will embrace technological advances even more, A.I. and Big Data are also to shift the processes in the healthcare sector to cover more patient care’s information and help medical workers. 


2. Health for all


12 Digital healthcare trends 2021 and beyond (with McKinsey & Co report)


The worldwide pandemic has proved that healthcare access must be equal as it reflects all of us. Globalization and the ability to travel cause high risks to spread different diseases, so healthcare should be accessible for the whole world. Only in the U.S., around 10 million people have low physical access to healthcare.


How is this going to reflect in eHealth?


Focus on such healthcare trends as telemedicine brings an opportunity to get access to your doctor from any part of the planet. Also, using healthcare apps can help cut expenses on visiting a doctor or getting the necessary information.


3. The era of exponential improvement unleashed


12 Digital healthcare trends 2021 and beyond (with McKinsey & Co report)


This trend is connected to technology in healthcare. Innovation based on technologies may improve our understanding of patients, make it possible to provide more comfortable personal assistance and create by 2025 the annual cost from 350 to 410 billion dollars.


How is this going to reflect in eHealth?


The analysis made by McKinsey & Co-presented in Telehealth: A quarter-trillion-dollar post-COVID-19 reality? shows that the healthcare sector, primary care and behavioral health practices are reporting more than 50 to 175-fold increases in telemedicine visits, and the potential size of the virtual care market could reach about $ 250 billion.


4. The big squeeze


According to McKinsey & Co, COVID-19 could reduce healthcare industry profits by $ 35 billion to $ 75 billion from baseline expectations. However, some high-growth, technology-driven segments will disproportionately drive growth. These fast-growing areas are expected to stagnate or shrink by more than 10 percent, as in other segments. 


How is this going to reflect in eHealth?


The crisis in the healthcare industry will lead to the continuous growth of eHealth. These technology-driven innovative sectors are telehealth and virtual care, home health, eHealth software and platforms or mobile applications.


5. Fragmented, integrated, consolidated care delivery


Following the previous trend, the healthcare sector is shifting care out of hospitals which COVID-19 influences. According to McKinsey & Co, this is a new normal to deliver care to “the patient through digital and analytics across patient-centred ecosystems”. In other words, the patients are increasingly choosing to receive care across settings across many healthcare ecosystems that are digitally and analytically connected.


How is this going to reflect in eHealth?


This diversity in healthcare channels will skyrocket virtual care and different digital channels that ‘distribute’ care to patients. 



The McKinsey graphic below shows how “virtual care and outpatient options show more potential revenue growth through 2022.” And, this will lead to high growth of the eHealth market. 


Healthcare tech trends


6. Next-generation managed care accelerated


Payers using the next-generation managed care model (through deep integration with service delivery) perform better financially, earning an additional 50 basis points of profit before interest, taxes, depreciation and amortization above expectations.


How is this going to reflect in eHealth?


According to McKinsey, these healthcare trends will dominate in the post-COVID-19 years. The changes that healthcare has embraced are shifting healthcare towards virtual care, telemedicine, and technology-driven patient’s care. 


To be more specific, RoveTek would like to share with you the following eHealth trends or digital healthcare trends for 2021 and beyond (in addition to those from McKinsey).


  • digital health
  • artificial intelligence and big data
  • the internet of medical things
  • telemedicine
  • virtual / augmented / mixed reality
  • wellness and medical apps


7. Digital Health


Digital transformation in healthcare is a new necessity in adaptation to the new realities. And healthcare will embrace new technology tools. Consumers will have an opportunity to get access to care anytime and anywhere using Zoom or so. There will be a high demand for tools for delivering remote services or ‘remote care’ to attract more patients, particularly for behavioral health.  


Digital health leads to:

–  Growth in demand for the eHealth digital products. eHealth market is expecting high growth and 

– Digital health hubs and startup ecosystems. Growth leads to the emergence of healthcare startups and different hubs. 


According to Statista, the global digital health market is expected to grow to over USD 500 billion by 2025. During this time, the healthcare IT segment is expected to generate the largest share of revenues, reaching approximately U.S. $ 280 billion by 2021. 


Statista claims that mobile health, in particular, is experiencing an upward trend as consumers demand greater accessibility for their healthcare providers and transparency in healthcare becomes increasingly essential. Better healthcare spending is also important for many consumers, where 43 per cent of consumers say the ability to cut their own healthcare costs drives their adoption of mHealth apps and services.


So, this is definitely the right time to invest in digital healthcare products. Especially this related to mobile healthcare applications. 


8. A.I. and Big Data


According to Accenture, A.I. in medicine “is its new nervous system” and can save up to $ 150 billion annually in the USA only by 2026. As virtual health is on its rise, more patients will access healthcare, and more data will be stored in the cloud. A.I. is helping healthcare process big data and deliver personalized care to patients. 


A.I. robotics is already used in nursing and caregiving. The most well-known A.I. Technology in medicine is chatbots (or virtual health assistants), but also A.I. is used in cybersecurity and data protection, workflow optimization, precision medicine, and so on. In diagnosis, doctors use A.I. for AI-based image recognition to track different diseases or valuable data about the patient. 


9. The Internet of Medical Things and Wearable Devices


These devices help clinicians monitor patients outside the hospital, track recovering and so on. The necessity of distance care has been caused by various factors. IoMT for the elderly is one of the most demanding applications, as the occupation of the U.S. and Europe is ageing, and this is a big pressure on healthcare. With wearables, doctors take care of the elderly from a distance. The COVID-19 pandemic shows us how important it is to deliver healthcare anywhere, and patients should have the opportunity to get access to care from home. 


The most popular wearable technologies are fitness trackers, weight trackers, and other wellness or healthy lifestyle monitoring devices. This is a very convenient way to get results faster.


12 Digital healthcare trends 2021 and beyond (with McKinsey & Co report)


10. Telemedicine


Telemedicine brings patients the ability to get consultations anywhere with a stable Internet connection and access to video chat platforms. The global telemedicine market is expected to be worth $113.1 billion by 2025. This is an easy way to get necessary consultations as fast as possible and relevant for patients who live far from hospitals.


12 Digital healthcare trends 2021 and beyond (with McKinsey & Co report)


11. VR and AR in Medicine


Virtual reality and augmented reality in medicine give various crucial advances. The market is to reach $ 5.1 billion is to reach $ 5.1 billion by 2025. These technologies can model different conditions. 


In surgery practices, V.R.’s most crucial impact is 3D technology to reconstruct organs in motion. In education, VR/AR help in practising in real-time. And, this is not the complete list.


12. mHealth: wellness and medical apps


Wellness mobile applications became a part of our every life. Many of us use fitness trackers and apps as training coach. 


The medical or wellness mobile apps can be pharmaceutical, dieting, dedicated to stress reduction, and practical for menstrual period tracking or pregnancy. Hospitals can use apps for appointment management, hospital or doctor selection, providing content, etc.


On the graphic, Statista report shows the projected mobile health market size worldwide from 2016 to 2025. The total global mHealth market is predicted to reach nearly 100 billion U.S. dollars in 2021. That would be a fivefold increase from around 21 billion dollars in 2016.


Medical app


To conclude


eHealth and mHealth are super-fast growing industries that will skyrocket in the near future. Visiting your doctor on mobile or studying surgery with the help of 3D is no longer top-notch trends but a new reality of medical care.


We, at RoveTek have solid expertise in the healthcare and wellness sectors, delivering top-notch solutions in web & mobile development to our clients from hospitals to healthcare apps. Let’s start a journey of digital transformation for your healthcare project with RoveTek!